Made from egg shell membrane, Egcel5 brings to market a unique product that promises joint pain relief in 1 week, rather than their competitor's 4-6 weeks.

Egcel5 asked for their branding to be directed to the consumer looking for an OTC solution for joint pain relief. The result is a product design that is pharmaceutical branding in nature, but easily accessable by the consumer. Accompanying the product is a website with easily understood product information as well as scientific studies about the product.

Egcel5 is the first to market with this type of product and is now one of the fastest growing products in their segment.