Under Armour recently began to venture into the soccer footware and apparel world. They needed a campaign that would communicate to players that UA has unique performance products that can enhance and complement their game. UA also asked for a fresh take on soccer that would separate them from their competition. The result was a revolution of a brand. Dramatic product shots and a look-and-feel that captures and defines the action and purpose of each shoe.

Hydrastrike II
Soccer players know that keeping their shoes dry minimizes weight and maximizes speed. The Hydrastrike shoe is built to take on water. Purpose built to keep the athlete's feet dry and comfortable while also giving control under the most agressive conditions.

10K Force Pro II
Soccer players also face the need for long-term comfort. The 10K Force Pro is designed for quick cuts and endurance comfort while, at the same time, staying quick and light. Giving a player what they need for their long, intense, and powerful games.